Curiously, the more detailed it was, the more people liked it. People preferred the symbol inside a shape – whether it was a square, diamond, or circle, it didn’t seem to matter. Over 130 votes in all and there were a few clear winners. I posted this to Facebook, Instagram, Twitter, and Dribbble. And after a day of feedback I tallied up the results. The fire was created using the Zig Zag effect under “Distort & Transform.” However, I did make sure my angles were geometrically sound. It’s all just one uniform stroke weight with basic circles, lines, and squares with nice alignment and symmetry. This time I made it easier for people to tell me which ones they preferred by labeling each one.ĭesigners’ Tip: Creating this logo was not technically hard from an execution standpoint. I had such a good response from posting my sketches online so I decide to post my refinements online as well. How much could I get away with? If I took away too many elements, did it still communicate Campfire Conspiracy clearly? Do I even need to be literal at all? I wasn’t sure. I took the basic concept and worked on multiple permutations from overly detailed to extremely minimal. I understood what was getting a reaction out of people and this is where I decided to take the next step and go into the computer and work on cleaner vector versions. They tried to tell me which one they preferred and it was clear that a few different sketches were standing out. Designers and non-designers alike were offering their two cents. I posted my sketches to get some feedback, and boy did I get it. Since I couldn’t decide, I went to social media again. Was it clear enough? Was it too obscure? Or not obscure enough? Are people going to think we’re devil worshipers? Haha. I was paralyzed with doubt and fear about how this symbol might be perceived. I stared at my sketches and nothing was sticking out. Drawing symbol after symbol until my hands were too cramped up to go any further. I spent a few hours at a coffee shop sketching and sketching. I had boards and boards of inspiration and I knew enough to just start drawing. I even received messages from people on Facebook telling me to be careful with what I research, I might disturb something in the ether! Ok enough research, time to make something cool! I realized I was deep in the rabbit hole once I got to Aleister Crowley, sacred geometry, and mysticism. I even looked at books referencing occult symbolism, conspiracies, the Illuminati, the Freemasons, etc. I searched Pinterest and found even more cool images. I started making a Pinterest board to archive my inspirations. I went Googling and came up with all kinds of cool stuff. I didn’t know much about occult symbolism, hieroglyphics, sigils, alchemy, runes or anything. I knew I wanted something minimal and occult but bands with logos like that tend to be metal, right? We were pop punk, how do I communicate that? Original sketch by Jason Carne inspired the idea for the Campfire Conspiracy Logo He even drew up a quick sketch of a campfire with a book and a tent and said, “something like this.” Hell yeah. I was immediately drawn to this idea and when he sent me an example, I knew this was it. I got a reply from a fellow designer Jason Carne who suggested something minimal and occult. If you don’t want to read the post, you can always watch this awesome video made by my friend Keith at Jakprints. I thought about it for weeks, but nothing inspired me so I went to Twitter and Facebook.īut first, here is the final logo I ended up with. Should it be a campfire with some grunginess to it to show that we’re a punk band? I didn’t have an answer. I had zero idea of what I wanted our logo to look like. What followed was actually a very interesting logo design process that started from absolute scratch. Side note: Check out my other tutorial on designing custom die-cut stickers. I needed to have something before we finally went live. I’d been putting it off, but now was the time. We had a demo coming out in only one week and we still didn’t have a logo. My new (pop punk) band Campfire Conspiracy was gearing up to play our first show and I had two weeks to finally come up with a logo and get it stenciled or painted onto our bass drum.
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